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Meet Our Team

Most companies call them clients, we call them our partners. We recognize the richness of a diverse group of professionals with experience across many industries working together. We are pleased to introduce you to the incredible professionals who are the core of Steinbrecher.


Susan Steinbrecher 

Founder & CEO

Susan Steinbrecher, an internationally acclaimed businesswoman, executive coach, speaker and author, is president and CEO of Steinbrecher And Associates, Inc., a management consulting firm that provides professional-development services in the areas of executive coaching, group facilitation and leadership training.

Susan works with senior executives and their organizations to develop and implement innovative, life-changing and profit-building solutions to address the global and day-to-day challenges of leadership, operations, human resources and training.

Susan’s expertise has positively impacted companies worldwide, such as Bank of America, BNSF Railway, Capital One, CVS/Caremark, Brinker International, Gaylord Entertainment, Hilton, Miraval Spa and Resorts, Starbucks Coffee Company, Concentra and BlueCross BlueShield of Tennessee, to name a few.

Prior to founding Steinbrecher And Associates in 1992, Susan was a rising star with one of the country’s best-known hotel chains for 14 years. She went from entry level to the chain’s youngest General Manager in history to leading the strategic training and development initiatives.

Susan earned her bachelor’s degree in applied arts and sciences from Southwest Texas State University and an honorary doctorate in hospitality management. She holds professional certifications as a master practitioner of neuro-linguistic programming, a certified mediator and several 360 assessments. She is also a certified HeartMath coach.

Susan is the co-author of several business and leadership books: Heart-Centered Leadership: An Invitation to Lead From the Inside Out; Roadmap to Success (with Ken Blanchard and Stephen Covey) and Straight Talk from America’s Top 10 Speakers. Her most recent Amazon best-selling book KENSHO: A Modern Awakening, Instigating Change in an Era of Global Renewal is a business book that delves into the realm of personal development – bringing to light some of the remarkable people, organizations and companies in our midst who are positively impacting our world.

Susan is a member of the Women’s Business Enterprise National Council (WBENC), the Vistage Group, International Coach Federation, Women’s Foodservice Forum, HRPS and CHART, the Council of Hotel and Restaurant Trainers, of which she is past president. For four consecutive years, she has received the Business Leadership Center’s Teaching Excellence Award at the SMU Cox School of Business.

Susan has served as a guest expert on multiple business issues on various radio shows and in publications such as Fortune Small Business, Dallas Business Journal and Woman’s Day. She has also been featured on Fox, NBC, MSNBC’s Your Business and CBSMoneyWatch.com, CNBC.com and CNNMoney.com

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Robert Schaefer

Robert Schaefer 

Vice President of Client Services

Robert Schaefer is the vice president of Client Services at Steinbrecher and Associates. He has more than 15 years’ experience within the hospitality and retail industries. As an HR&D leader, Robert is an accomplished OD and HR management consultant, facilitator and instructional designer who specializes in assessments, survey development, competency modeling, performance management, job analysis and executive coaching. Robert has a BA in religious studies and psychology, graduate studies in counseling and an MBA, and he is currently a Ph.D. candidate in organizational psychology.

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Lorinda Bailey

Lorinda Bailey 

Office Manager

Lorinda’s professional expertise in marketing, community and donor relations comes from more than 15 years experience in the healthcare field in both for-profit and not-for-profit settings. Lorinda has a wealth of knowledge in both marketing and community relations from her 10-year tenure with a regional medical center in East Texas. Prior to joining SAA in 2005, Lorinda served as the Director of Development and Marketing at a not-for-profit, faith-based continuing-care retirement community in Dallas, where she was responsible for strategic planning, annual giving, a multimillion-dollar capital campaign and working with the nominating committee for the Board of Directors.

At SAA, Lorinda manages the daily office operations as well as the company’s finances.

Lorinda holds a Bachelor of Journalism degree in the public relations sequence from the University of Texas at Austin.

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Deborah Dearmond

Deborah Dearmond 

Facilitator, Instructional Designer, Executive Coach, Professional Speaker

Deborah has an impressive 25-year track record in the performance-development field. She has considerable experience in executive coaching, facilitation, and performance assessment and development, including training and curriculum design.

Deborah has provided leadership training and coaching for a variety of executive leaders in the healthcare, pharmaceutical, telecommunications and manufacturing industries. Developing leadership performance is an area of focus for Deborah. Her work includes performance diagnostics for executive and senior-level leaders, including CEOs using 360-degree evaluation processes, and she is certified as a Master Trainer in Development Dimension International’s Leadership Development Program, the Empowerment Mirror, the Leadership Assessment and Leadership Mirror systems, and the DiSC Behavioral Profile.

Deborah’s client list includes The Clorox Company, HJ Heinz, Raytheon, Campbell Soup, QUALCOMM, Cisco and Time Warner Cable. She has led programs for organizations in the hospitality and travel industries, restaurant industry and retail sectors as well as manufacturing, healthcare and pharmaceutical companies.

Deborah’s professional experience includes leadership roles for Bank of America, H.J. Heinz and Telecommunications Inc. (TCI). In her last internal role at TCI she served as a division-level director of corporate learning and organizational development, responsible for a staff of 65 serving an employee population of nearly 7,000.

Deborah received her education in training and development from California State Polytechnic University, Pomona, California, and holds numerous certifications in the field of organization and performance development.

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Julie Ziadeh

Julie Ziadeh 

Facilitator, Executive Coach

Julie Ziadeh is a facilitator and executive coach for Steinbrecher And Associates. She had 30 years of experience working for a Fortune 500 organization. Her experience included operations, customer service, safety, training, leadership development and executive coaching. She has more than 12 years of experience in the field of learning, where she has designed, facilitated and implemented leadership-training initiatives with front-line employees, managers and senior-level managers.

In the role of consultant, Julie has received client compliments on her professionalism, enthusiasm and customer-centered focus. The director of learning at a major air carrier said, “As a facilitator and coach you helped many achieve their full potential. You taught all of us how to listen and lead with our hearts and our heads.” Julie is a change agent recognized for her ability to create strategic partnerships with her clients.

Julie Ziadeh has facilitated leadership development courses for Delta Air Lines, World Airways, Turner Broadcasting, General Electric, Kellogg’s, Alcon Laboratories, McKesson, the Department of Defense, Pep Boys, InterContinental Hotels Group, Anadarko, DMS Health Group and North American Pipe.

Education and Credentials:

  • BS in technical management, Embry-Riddle Aeronautical University
  • Recording secretary for the executive board for the Atlanta chapter, American Society for Training & Development
  • Practitioner, master practitioner and train-the-trainer for Neuro-Linguistic Programming
  • Co-active coaching
  • Certified in low-challenge course facilitation, University of Georgia

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Kathy Wade-Yacoubian

Kathy Wade-Yacoubian 

Facilitator, Executive Coach, Heart-Centered Facilitator

Kathy Wade-Yacoubian is an executive coach, certified Heart-Centered Leadership facilitator and general facilitator for management training for Steinbrecher And Associates. With more than 20 years in public corporations, Kathy designed and led formal development programs for high-potential emerging talent, coached experienced managers and teams to take on new challenges, and guided groups through mergers and acquisitions.

Most recently, Kathy was the corporate vice president accountable for selection systems, training, employee metrics, employee relations and management development at Harrah’s Entertainment. While performing these roles, Kathy served as a confidential internal coach across multiple levels of the organization.

Kathy’s own experience inside rapidly changing organizations has enabled her to support managers in a wide range of circumstances. Kathy considers the context in which her clients must succeed and is able to coach for maximum positive impact on the clients themselves, their teams, and their business units. Kathy’s approach is structured enough to get results, yet flexible enough to meet the needs of clients within dynamic organizations.

Kathy’s work experience includes market research, operations training and franchise development. Kathy has a BA in psychology followed by continuing education at the Center for Creative Leadership, the University of Michigan and other learning institutions. In addition to coaching, Kathy supports companies in assessing, designing and delivering training; establishing service metrics; and developing team strategies during start-up operations. Kathy’s clients include domestic and international companies ranging from banking, hospitality and transportation to nonprofit organizations.

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Patricia Smith

Patricia Smith 

Facilitator, Executive Coach, Professional Speaker

Patricia Smith is an executive coach, facilitator and professional speaker for Steinbrecher And Associates. Her passion is helping people and businesses discover and unleash their possibilities, which is the focus of her company.

Formerly with Wyndham International, Smith was an executive vice president responsible for transforming the corporate culture and leading a network of regional HR offices across North America and the Caribbean, providing people services to 24,000 employees. Linking employees to the business and developing strategies that engage discretionary energy, Smith led a team aligning the company’s customer-recognition program to the employee experience. Smith was also focused on the company’s diversity reinvention that took the company’s NAACP hotel ranking in just three years from #11 to #2.

Prior to Wyndham, Smith was a strategy implementation director and senior consultant with Wilson Learning Corp. She partnered with William Ury, co-founder of Harvard’s Negotiation Program and author of Negotiating to Yes. Smith designed cultural-evolution strategies and diversity and sales-training solutions for the pharmaceutical, manufacturing, and insurance industries.

Smith spent 15 years with The Walt Disney Company in leadership roles at various theme park, hotel and vacation-ownership start-ups, partnering with leaders to create customer-service-based cultures. Her key accomplishments while partnering with Marcus Buckingham, author of First, Break All the Rules, include launching the first two off-site Disney resorts earning 4-Diamond ratings and achieving the highest leader score on the Gallup Organization Talent Formula.

Beginning her career as a nurse, Smith holds a master’s degree in career & HRD and bachelor’s degrees in communications and metaphysics.

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Dr. Lee Smith, MCC

Dr. Lee Smith, MCC 

Facilitator, Executive Coach/Consultant, Professional Speaker

Dr. Lee Smith, MCC, is a noted executive coach/consultant, trusted adviser, professional speaker, master facilitator and author on the subject of leadership. She has more than 20 years’ experience working with global leaders as a change agent. Her passion is coaching leaders and their teams to develop beyond current capacity into the fullness of leadership while gaining desired business results.

Dr. Smith is a pioneer in the executive coaching profession and is passionate about optimizing executive education, leadership development and performance in the individual leader as well as his or her team. With Lee as an agent of change, hundreds of leaders have removed personal and professional roadblocks to grow to the next level of strategic performance and have discovered new energy to more creatively address the issues they face in our current reality.

Dr. Smith has worked with hundreds of leaders of Fortune 500 companies and other organizations, including for-profit and not-for-profit businesses. Her clients are leaders from such companies as Caremark/CVS, American Airlines, Baxter Healthcare, Fidelity Investments, Ford Motor Company, Grant Thornton, IBM, The Kindering Center, Northern Telecom, Oracle, Puget Sound Energy, Sabey Corporation, Samson Oil and Tricon.

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John Alexander

John Alexander 

Facilitator, Consultant, Professional Speaker, Heart-Centered Facilitator

John Alexander is a certified Heart-Centered Leadership facilitator, consultant and professional speaker. As a 35-year veteran of the foodservice industry, John’s professional experience includes hotel and restaurant management, sales-team management and creation of technology solutions for the hospitality industry. He has represented the National Restaurant Association Solutions as a director of sales, providing programs to support the training needs of global restaurant chains.

He is a graduate of the school of hospitality business at Michigan State University and earned his master of arts degree in human resources development from Webster University.

John is a three-year member of the board of directors of CHART, the Council of Hotel and Restaurant Trainers, a 700-member organization dedicated to the development of hospitality training professionals. In this capacity, his emphasis has been on providing engaging speakers for the educational programming at CHART conferences and directing volunteer conference teams.

Firmly believing that the principles and virtues of Heart-Centered Leadership are the solution to many of today’s business challenges, John looks forward to helping your organization by sharing his experience through the lens of this exciting program.

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Betty Haverfield

Betty Haverfield 

Instructional Designer

Betty Haverfield is an instructional designer for Steinbrecher And Associates, Inc. (SAA). During the 15 years she has provided her services to SAA, Betty has been instrumental in helping the company’s many clients achieve their desired learning results in a manner that allowed for a real return on their training investment.

The following are just some of the training projects that Betty was instrumental in designing, developing and delivering: Wyndham Hotels and Resorts, Miraval Spa and Resort, Northwest Airlines, Capital One, Caremark, EMC Mortgage, Playhouse Square and Salt Grass Steakhouse.

Betty holds a bachelor of arts degree in psychology from Florida International University. She is certified as a Master Practitioner and Trainer in Neuro-Linguistic Programming (NLP) and has been certified in accelerated learning and training methods by The Center for Accelerated Learning.

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Guy Smith

Guy Smith 

Professional Speaker

Guy Smith has a passion for helping people and organizations discover and unleash their possibilities. With experience in hospitality, lodging, healthcare, technology, entertainment, retail and automotive, he has delivered presentations around the world.

Formerly with Gaylord Opryland, Guy was head of leadership and training. Focusing on leader and front-line development, Guy led a team that created and implemented a resort-wide customer-service initiative resulting in a 21 percent increase in customer satisfaction in eight months.

Also with Methodist Health System as VP of organization effectiveness, Guy led a team focused on linking employees to business strategy and aligning the processes, systems, leadership and messages to the culture. Guy was instrumental in helping the company achieve the Dallas Business Journal’s Best Place to Work distinction two years in a row.

Guy also worked for Texas Instruments as a performance coach focused on designing and implementing customized training and cultural interventions. He also oversaw the company’s enculturation process, lessening time-to-contribution for new hires by 29 percent.

Guy spent 18 years with The Walt Disney Company, where he was responsible for directing a 40-person team of facilitators while overseeing the operation of 30 training programs. Consistently surpassing his sales goal by as much as 40 percent, Guy partnered with leaders in corporate America, Europe, Japan and South Africa. He also trained employees from such countries as China, France, Morocco, Italy, Mexico, Norway and the United Kingdom.

Guy began his career as a vocational counselor for the hearing-impaired at The Florida School for the Deaf and Blind. He is a graduate of Flagler College and holds bachelor’s degrees in education and psychology.

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Joel Bennett

Joel B. Bennett, Ph.D. 

Author, Heart-Centered Facilitator, Professional Speaker

Joel B. Bennett, Ph.D., is president of Organizational Wellness & Learning Systems (OWLS), providing tools to create, sustain and renew healthy workplaces. Authored books include Time & Intimacy (Lawrence Erlbaum), and he is co-editor of Preventing Workplace Substance Abuse: Beyond Drug Testing to Wellness (American Psychological Association). Dr. Bennett is the primary developer of “Team Awareness,” an award-winning, science-based training program in workplace health promotion.


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Andy Atkinson 

Heart-Centered Facilitator, Professional Speaker

Andy Atkinson is dedicated to training and facilitating in the areas of leadership, group dynamics and team-building. He provides motivational speaking, group facilitation and strategic planning. Prior to starting LII in 2005, Andy worked as deputy county manager in Wilmington, North Carolina. He managed operating and capital budgets in excess of $150,000,000 annually and received certificates of excellence in financial reporting from 1981 to 1993 (Government Finance Officers Association of the United States and Canada).

Andy works to enhance productivity and profit in the workplace setting. He makes lively and practical presentations that help participants develop leadership skills and know how to effectively implement them. His interactive sessions help companies build teams that empower individuals to set goals and determine their roles within their organizations. His client base includes health organizations, faith communities, government entities and service industries. Some of his many clients include Cape Fear Memorial Foundation, Chemonics International, Inc., the N.C. Association of Insurance Women, the University of the South, Sewanee, Tennessee, and the University of North Carolina-Wilmington.

In addition to being a certified facilitator for Heart-Centered Leadership, Andy is a certified trainer for the Education for Ministry Program, is qualified to administer the Myers-Briggs Type Indicator (MBTI), and is a certified facilitator for the Seven Habits of Highly Effective People, Franklin Covey Company. He received his bachelor of science in business administration from East Carolina University, Greenville, North Carolina.

Andy was ordained to the Sacred Order of Deacons in the Episcopal Church in 1988. He currently serves at Holy Cross Episcopal Church in Wilmington, North Carolina.

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Kim Rivera Beattie 

Heart-Centered Facilitator, Facilitator, Professional Speaker, Executive Coach

Kim Rivera Beattie has 15 years of experience in the corporate coaching, human resources, and training and development arenas, five years of which were at the executive level as VP of human resources, recruiting and training for one of the most recognized brands in the restaurant industry. She is also a member of the Council for Hotel and Restaurant Trainers.

Kim’s experience at an executive-level position in corporate America allows her to have an insightful understanding of the challenges facing people in business today. She has excellent problem-solving skills and masterful team-building skills, outstanding brainstorming capabilities, and she is a motivating public speaker. Her approach with her clients is direct and personable. She gives them the professionalism, determination and motivation of an executive on their team.

Kim graduated from University of Central Florida with a science degree from the school of communications. She also attends coaching school at the Tomas Leonard Schools of Coaching, one of the top coaching schools in the United States.

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Marie Guthrie 

Heart-Centered Facilitator

Marie Guthrie, ACC, is a career and change management strategist who thrives on making BIG things happen in careers and the people side of businesses. With more than 20 years’ senior-executive experience and 10 years’ professional coaching expertise as both an internal and external coach, Marie is an innovative business leader, professional coach and productivity consultant known for building employee capabilities needed to achieve personal and business goals. Interviewed by Fortune magazine and the Financial Times of London, Marie is a frequent keynote speaker on strategic career and change management issues. Several of Marie’s programs have won local and international recognition.

Marie is the managing director of a career, executive, professional and business coaching services firm. Previously Marie served on the board of directors as corporate secretary for Hitachi Semiconductor (America) and was the director of human resources, legal affairs and administration for sales, R&D and manufacturing in North America, Asia and Europe. She has also held senior human resources and operations positions with a human-capital-management firm, the law firm Locke, Purnell, Rain, Harrell and Continental Insurance Company.

Marie is a Certified Executive and Career Coach with the International Coaching Federation; an IPAT Certified Talent Consultant (Institute of Personality and Ability Testing); Certified Facilitator with The Institute of Heart-Centered Leadership, Now What? 90 Days to a New Life Direction and Get Clients Now!. She is trained in the Career Coach Institute’s Authentic Vocation Model, Career Design and Today’s Job Search methods. Marie is a senior human resources professional. Marie is a graduate of Coach U and has a bachelor of science degree in insurance and risk management from The Ohio State University. She is a member of the International Coach Federation and the International Coach Federation of North Texas.

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Ed Morgan 

Heart-Centered Facilitator

Ed Morgan is a consultant in human resources and organization effectiveness and an executive coach who works with individuals and organizations to develop creative solutions and results which enable their continued success, growth and development.

Ed spent more than 20 years serving at corporate officer and management levels in human resource management, organizational development and administration for Fortune 50 and private companies.

His expertise is recognized in executive assessment and talent and change management, M&A integration, system design and implementation, communication, compensation-system design and dispute resolution.

Ed earned his bachelor’s degree in economics from Oberlin College and a master of liberal arts from Southern Methodist University. He has professional certifications in mediation, the Birkman method, Myers-Briggs and Heart-Centered Leadership.

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Cheryl Tyler 

Heart-Centered Facilitator, Facilitator, Professional Speaker, Executive Coach

Cheryl Tyler’s experience ranges from operations management to human resources executive in the hospitality industry, to professional facilitator for executive, management and front-line teams in a variety of industries, to include technology and healthcare.

As a former vice president of human resources and training and now as an independent human resource and training consultant, Cheryl partners with clients in the areas of vision, mission and teambuilding initiatives, culture transition, corporate university programming, selection processes, executive and management leadership facilitation, accountability workshops, customer-service seminars and liability training, to name a few.

Cheryl has extensive experience as a facilitator both in front of and off camera. Cheryl’s broad range of “live” interactive seminars bring her from behind the podium and into the audience, leaving participants energized and recharged, and her leadership seminars inspire teams to search inward and ask for more.

Cheryl is an active member of Council of Hotel and Restaurant Trainers, serves as VP of the professional development for the Las Vegas chapter of the American Society for Training and Development and has earned her PHR from the Society of Human Resource Management.

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Linda Glass 

Facilitator, Executive Coach/Consultant, Professional Speaker

Linda Glass is an Executive Coach, Facilitator and Professional Speaker for Steinbrecher and Associates and has over 16 years experience in corporate leadership and management development. She understands the value and mechanics of cultivating leadership talent and its effect on a company’s performance. She was a leader with Starbucks Coffee Company for 11 years, coaching and training executives and hiring managers around the execution and strategies in career and talent management. Prior to Starbucks, Linda held a career in public relations and marketing having managed local and national media for the Seattle Repertory Theatre and the Indiana Repertory Theatre.

Linda possesses strengths in strategic thinking, customer focus, and ability to guide clients successfully. Linda has specific expertise in training facilitation and design, leading learners in a variety of talent management topics and formats including small group facilitation, classroom, and large audience presentation (1500 plus). Her leadership development experience includes 1:1 executive coaching, career coaching, team leadership development and talent re-entering the workforce “on-rampers”. Linda also has extensive experience with talent strategies including interview skills, competency development, assessment design and execution and recruitment strategies.

Linda is certified in ROI Coaching by Susan Steinbrecher & Associates. She is an alumna of Future of Talent Thought Leadership Group and Center for Creative Leadership. She also serves on the Advisory Board for Dream Jobs, Inc., whose mission is to provide an innovative platform of services and technology to successfully off-ramp and on-ramp exceptional professionals within organizations. She is a graduate of DePauw University.

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Joleen Goronkin 

Professional Speaker, Facilitator

Goronkin is a high energy, passionate speaker and facilitator engaging her audience and delivering quality sessions with substantive take a way value.

Joleen Goronkin’s broad experience, ranging from her work as the President and CEO of the Elliot Leadership Institute, a not for profit organization providing leadership training solutions to foodservice industry professionals, to her role as the Executive Vice President, Human Resources and Training for Famous Dave’s of America, where she led human resources, organizational development, payroll, risk management, training and development, gives her the unique perspective and background to assist organizations in reaching their full potential.

Goronkin has had 25 years of practical, progressive roles with organizations large and small cultivating teams, identifying talent and assembling the teams to execute organizational strategies. Goronkin’s career began in operations which gives her keen insight to front line employees and their impact on the customer experience. This experience along with deep professional insights as a human resource leader, training leader, and executive gives her the capacity to provide real solutions to clients.

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