A growing body of research has begun to reveal that the power of a company to grow and outpace the competition is based on its ability to connect with customers on many levels. The most obvious level is selling a product the customer wants at the lowest price possible, but a growing percentage of what we call “21st-century consumers” is demanding that companies they support with their expendable dollars meet a new set of criteria, including a business plan focused on environmental sustainability, a workplace that treats employees with respect and dignity, financial transparency, and giving back to the community.

These demands are not met by simply creating a brochure or advertising statement. Today’s consumer expects your company to truly walk the walk. The importance of this goes well beyond the immediate consumer. Your ability to attract the highest level of employee talent is at stake. It is becoming increasingly important to young managers to work for companies that care about employees, the environment and financial transparency.

The team at Steinbrecher & Associates has assembled a new multidimensional Organizational Assessment designed to help your organization ensure that all of the critical building blocks are in place to meet the demands of the 21st- century customer. Our assessment covers a wide range of criteria:

• Transformational Leadership Talent
• Ethics and Integrity
• Sustainability Practices
• Capacity for Innovation
• Flexibility and Adaptation
• Employee Engagement

The organizational assessment process provides you with an extensive, comprehensive management report. This report supplies the foundation for key domains of a healthy, successful workplace that is truly built for the long term.

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